SEO Optimized means that your site is performing at the highest potential it can in the search engines such as Google, Bing and many other small ones. And SEO means search engine optimization, so when we are doing SEO for your site, you can be guaranteed that you will get the highest quality that is available. And that is not just talk either. We are well-known experts in our field, often being interviewed by others, writing articles for magazines and giving speeches at industry wide conferences. We know what we are talking about, and we will show you that we can back up what we are talking about.
SEO involves a lot of behind the scenes work and a little bit of luck. But mostly, it takes a lot of work and know how. It all depends on how you want to approach the situation. Plus, we advise all clients that SEO is a marathon and while you will get some fast results most of the time, the real payoff is in the long term. While PPC advertising will get you to the top of the search engines immediately, it won’t last unless you keep paying for it. Why would you want to eternally pay for something that you can eventually get for free with the right amount of work and know how? That is what SEO is. It is an investment in the long term health of your website and its’ rankings.
Our goal for every client and site that we take on is the 1st page of Google. To us, all other search engines cease to exist, as being #1 on Bing will hardly amount to any type of traffic. In fact, a #10 listing on Google will likely get more traffic then a #1 listing on Bing. Plus, when your site is optimized properly in Google, it will more then likely be the same in all the other top search engines.
While being on the 1st page of Google is a huge priority for any business, simply being #10 might not always be the best approach. But, in some cases, if the business is extremely competitive, such as the term “lawyers”, then being ont he 1st page of Google, even at #10, will get you a ton of traffic! That is where we come in to help you determine what is the best route and what is considered good for your business.
Be careful of other SEO providers who may use deceptive tricks in order to increase your search engine rankings. While they may make promises are providing a quick boost up the rankings, many times the ranking will not stay due to them using techniques that are considered black hat, or essentially, spamming. Spamming is annoying to users and will be removed from most sites, meaning any positive building you may have thought was done for your site can be wiped out in moments. That means you will need to start over and hope Google didn’t penalize your domain for spamming, which could destroy your entire business. Don’t risk your business domain for a “get rankings quick” scheme. It is simply not worth the hassle in the long run. Use an SEO provider who does it the right way the first time and won’t jeopardize your business at the same time!