Google Webmaster Tools

This is a very resourceful tool that Google offers to all webmasters, as it allows people to see exactly how Google views their website. You can view all sorts of critical SEO info in one spot, such as crawl errors, HTTP status code errors, search queries to the site and much more. You can also submit a sitemap directly to Google through here instead of waiting for them to find it organically. That will allow the search engine spiders to find all pertinent areas of your site easier, and if it is a new site, it will be indexed faster.

You can use all of this information to improve your on-site SEO in order to get the content and keywords that people are actually searching for on your site. Fix the areas and expand on the most popular parts on your site to gain more traffic.

Google Analytics

While the Webmasters Tools will tell you which search queries are being used, you will not know the entire scope of your traffic unless you have Google Analytics installed. This tells you all of the traffic that is coming to your site, including how it gets there, how long they are staying on the site and even what types of browsers they are using.

With this tool, you can help optimize your site by continuing to do what is popular. You can view what people are looking at on your site and get an understanding of their traffic patterns. Figure out a method to take advantage of this information and optimize your site accordingly.

Adwords Keyword Tool

No, you are not going to be running ads on Adwords, but the free tool that they offer is a great help to all of those who are looking for opportunities to increase visitors to their site through content marketing. This tool will allow you to type in a keyword that you may want to use on your site and get a lot of keyword variants that you can use in your content. They also give you detailed traffic stats on how many people are searching for those terms, so you know that you are targeting terms that people actually are searching for.

Majestic SEO

The team at Majestic SEO has provided one of the most comprehensive sites to reference when you are looking for help in optimizing the links on your site. They have tons of free tools that are available to webmasters such as a keyword checker, a bulk link checker and even a niche finder to help you develop specific keywords. They are all about links here, which is what you need in order to build a real search engine presence.

OpenSite Explorer

As a small business owner, you will love how this site works. All you do is input your URL into their tool and they show you what you need to do in order to better your site. How much easier is it than that? They give you all sorts of info that others do not, such as domain authority and linking authority. This is important to know, since the higher your authority, the easier it is to rank new and existing content in the search engines.

Hubspot’s Marketing Grader

This is a fun tool to use that is also very helpful to your efforts. Just like the last tool, you input your site Url and they return a grade on how well your site is doing in regards to marketing. The great thing about this tool is that they give you an explanation of each item that needs improvement on your site, making it very easy to make changes without having to do extra research.

SEOBook

Besides the tons of other tools and information they have on their site, they also have a unique tool called a search engine rank checker. A tool like this is used so that you can view how the keywords you are targeting are doing in the search engines quickly. You just input the keyword that you want to check and they will tell you your exact position at that time. Use this tool over and over as you run SEO campaigns to check on improvements in the rankings.

Yoast WordPress SEO Plugin

Many small business owners use the content management system known as WordPress, which is one of the most powerful in the industry. While WordPress is very strong in regards to SEO out of the box, it can always use some help. That is where Yoast comes in to help out.

With this plugin, you just install it and let it work the magic that it is meant to perform. What the plugin does is help to optimize tags, titles, descriptions and all of the other little things that can take a lot of time to learn. As a busy person, you don’t have time for the little details, which is why it is a great decision to install this plugin to give you a hand.

MyBlogGuest

One of the best ways to get higher rankings is to have quality content, but if you are busy with other things, it can be hard to find time to write any new content for your business site. That is where MyBlogGuest fills the gap for you.

This site is a marketplace for you to either blog on other sites or let others blog on your site. People like to write for other blogs because they gain valuable backlinks for the content, and you get fresh, quality content that is relevant to your site. Use this tool if you are lacking in content on your site and need a big boost!

Web design in Pennsylvania is easy to find. Everyone can make a website it seems, and with the tools that are available to everyone, this is true. But when you need a quality website that flows properly will actually help bring in new customers and not deter them like others, then you need to consult a team that has been around the block more then a few times. That team is Buhba Knows Marketing!

Our designers are a trusted team of individuals who collectively have over 100 years of experience in all coding languages! Yes, over 100 years of experience on just our web design team. You will be hard-pressed to find other companies that have as much dedicated experience as we do in all areas of our business. While we have a specific formula for making our sites pop, our team can do all of the following as well:

• HTML
• PHP
• Javascript
• Flash
• SQL
• Ruby
• PERL
• Python

To put it simply, we do it all.

Free newsletters are much easier because you can get a lot of people opt-in and you can sell them a subscription in the future. Everyone loves free stuff. Occasionally, at the end of the email you may want to offer special subscriber only promotions or notify your subscribers of new products or services. You could even offer special subscriber only bonuses with a purchase.

By the way, if you send your subscribers what begins to look like sales letters, they will opt out quicker than you can say wait! Be careful because this is your potential customer crowd and it is like gold to you.

Autoresponders can vary from messages that go through email to scripts that are programed to run on servers.  All types of autoresponders work the same, as they will automatically send a message out when a message is received.  Depending on the message they receive, they will send out the correct return message.  This can be determined by the script or the email address.

Although they are great for promotional reasons, they are also widely abused all across the Internet.  Autoresponders are great to use for your daily tasks, as they will basically do all of the work for you.  On the other hand, they can also be quite disastrous on those who happen to come in contact with them.

When you submit your website to search engines, directories, or classifieds, you should never attempt to use an autoresponder address.  Most of these website types use autoresponders themselves, when they send out their messages.  If their autoresponder happens to send a message out to your autoresponder, they will continue responding – which can be very annoying.

When you decide to subscribe to an email or ezine you should always use your valid email address and never use the address for your autoresponder.  If you use your autoresponder to subscribe, chances are you’ll have your subscription revoked.  It can be very annoying if a group sends out emails, only to find that your autoresponder keeps sending return messages.  For that very reason, you should never use your autoresponder address to subscribe to anything.

Autoresponders can be great to use, although they can also be a hazard as well.  Often times, with subscriptions groups or ezines, it can be very hard to locate someone who is using an autoresponder. In most cases, those who use an autoresponder don’t have the same reply or from address as they did when they signed up.  In cases such as this it can take quite a lot of time and effort to locate the address.

If you take care of your autoresponder and don’t use it to annoy others or sing up for email subscriptions, it should treat you well. An autoresponder can do a world of good for your business, saving you a lot of time and effort.  Autoresponders are easy to set up and easy to use, which is great news for anyone who isn’t technical with the Internet.  For the price they cost and how easy they are to operate – autoresponders can make your Internet business easier than ever before.

SEO involves a lot of behind the scenes work and a little bit of luck. But mostly, it takes a lot of work and know how. It all depends on how you want to approach the situation. Plus, we advise all clients that SEO is a marathon and while you will get some fast results most of the time, the real payoff is in the long term. While PPC advertising will get you to the top of the search engines immediately, it won’t last unless you keep paying for it. Why would you want to eternally pay for something that you can eventually get for free with the right amount of work and know how? That is what SEO is. It is an investment in the long term health of your website and its’ rankings.

Our goal for every client and site that we take on is the 1st page of Google. To us, all other search engines cease to exist, as being #1 on Bing will hardly amount to any type of traffic. In fact, a #10 listing on Google will likely get more traffic then a #1 listing on Bing. Plus, when your site is optimized properly in Google, it will more then likely be the same in all the other top search engines.

While being on the 1st page of Google is a huge priority for any business, simply being #10 might not always be the best approach. But, in some cases, if the business is extremely competitive, such as the term “lawyers”, then being ont he 1st page of Google, even at #10, will get you a ton of traffic! That is where we come in to help you determine what is the best route and what is considered good for your business.

Be careful of other SEO providers who may use deceptive tricks in order to increase your search engine rankings. While they may make promises are providing a quick boost up the rankings, many times the ranking will not stay due to them using techniques that are considered black hat, or essentially, spamming. Spamming is annoying to users and will be removed from most sites, meaning any positive building you may have thought was done for your site can be wiped out in moments. That means you will need to start over and hope Google didn’t penalize your domain for spamming, which could destroy your entire business. Don’t risk your business domain for a “get rankings quick” scheme. It is simply not worth the hassle in the long run. Use an SEO provider who does it the right way the first time and won’t jeopardize your business at the same time!

Here are some of the features that we did for John’s Pizza, and they are enjoying a constant stream of online orders as we speak!

• Custom logo as requested from the owner

• Home page slider with a fade effect for initial presentation of their choosing.
• Unique logo that is memorable and relevant to the person/foundation it is representing.
• Set up 3 column area on the front page with pictures to demonstrate the different hats that he wears in his charity work and in life.
• Social media links on home page so that people can interact with him or the charity through social applications.
• Set up a blog for him to showcase his latest events on the home page.
• In addition to the blog, Buhba set up an entire admin area for him so that he or whoever else in the charity could update the site at their leisure.